Last night, I had a great call with Rebecca Coleman about social media marketing. Originally, the call was supposed to promote her book, but we went a lot deeper than that!
Here is some of the stuff we covered:
- How organizations who rely on promoting their through the newspaper should be marketing in new media.
- Info on an easy uploader for video. Upload it once – have it stream to all the video sites like Viddler, Youtube, DailyMotion
- The secret of promoting video through social media
- How and why you should be engaging customers through all sorts of mediums – audio, video, text
- How to sell 1-to-1 through social media
- How to create ambassadors for your business
- Setting yourself apart from your competitors through social media
- How your blog should integrate with your social media stream
- The simple tactic you can use to pick titles that get great clickthrough rates on Twitter
- The strategy behind developing a plan for social networking
- What you shouldn’t do to promote your business with social media
- What the true cost of social networking is
- Hiring a social media marketing firm and what you can expect to pay
- What you need to be careful about concerning brand management
- The truth on what Twitter marketing is actually about
- How to combat the large corporation = bad mentality
- How to find clients and business through Twitter
- How to cross promote everything – Facebook, Twitter, LinkedIn, Youtube, etc.
Like I said, we got pretty deep :0) Check out the recording below or go ahead and purchase the download.
Listen to the teleseminar:
Download the recording and transcripts
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Also, check out Rebecca’s book – Getting Started With Social Networking For Artists And Arts Organizations. Definitely a good read!
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